TSPSC Online Marketing Assistant Syllabus Telangana Dairy Development Cooperative Exam Pattern download tspsc.gov.in

By | August 7, 2018

TSPSC Marketing Assistant Syllabus మార్కెటింగ్ అసిస్టెంట్ సిలబస్

Have you applied for TSPSC Marketing Assistant Recruitment 2018? Here is the latest information for you guys, TSPSC Marketing Assistant Syllabus has available here. Download Telangana Dairy Development Cooperative Syllabus pdf by click on the direct link given below of our site. As our information officials will host the exam according to TSPSC Online Marketing Assistant Exam Pattern. In recent times the authorities has conducting the recruitment tests in difficult mode to overcome the tough competition. Download TSPSC Marketing Assistant Previous Papers by log on to the official website tspsc.gov.in.

syllabus

Telangana Dairy Development Cooperative Syllabus pdf

Telangana Public Service Commission has released latest employment notification to fill online marketing vacancies. These jobs are going to be filled in Telangana Dairy Development Cooperative. A huge number of candidates have applied for latest TS Govt Jobs. The selection process clearly mentioned for these posts are written exam and interview. Recruitment test dates will be announced shortly. Plan to start preparation immediately with the help of TSPSC Marketing Assistant Syllabus. Refer once the Telangana Dairy Development Cooperative Exam Pattern and get solutions for your queries.

TSPSC Online Marketing Assistant Exam Pattern tspsc.gov.in

We know you are searching for the best site to know the details of TSPSC Marketing Assistant Syllabus. You guys have reached the right place. Here available the direct link to download Telangana Dairy Development Cooperative Syllabus pdf. Go through the link and refer once the specified subjects for the exam. Here available the TSPSC Online Marketing Assistant Exam Pattern of Paper 1 and paper 2. The respective recruitment test will be conducted in objective type. Stay tune to the official website tspsc.gov.in to know more details. Solve TSPSC Marketing Assistant Previous Papers which help you to enhance time management in the exam.

TSPSC Marketing Assistant General Studies and General Abilities Syllabus

  1. Current Affairs – Regional, National and International
  2. International Relations and Events.
  3. General Science; India’s achievements in Science and Technology
  4. Environmental issues and Disaster Management
  5. Economy of India and Telangana
  6. Geography of India with a focus on Telangana
  7. Indian Constitution and Polity with a focus on local self-Government
  8. Society, Culture, Heritage, Arts and Literature of Telangana
  9. Policies of Telangana State
  10. History of Modern India with a focus on Indian National Movement
  11. History of Telangana with special emphasis on Movement for Telangana Statehood
  1. Logical Reasoning, Analytical Ability and Data Interpretation
  2. Basic English

Telangana PSC Marketing Management: (P.G. Diploma Level) Syllabus pdf

Marketing – Meaning and Definitions; Marketing interface with other functional areas;

Marketing Environment – Micro and Macro –

  1. The microenvironment – The company, Suppliers, Marketing intermediaries, Competitors and market structures, Publics and Customers
  1. The macro environment– Demographic, Economic, Natural, Technological, Political and Legal, Social and Cultural environment Marketing Mix- Product, Price, Place and Promotion; Expanded Marketing Mix- People, Process and Physical.

Market Segmentation –Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods,

Marketing Research – Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire; Specific marketing

Research techniques: group discussions, focus groups and consumer panels; Application of marketing research in various areas of marketing; Report writing

Consumer Markets: – Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological factors – Stages in the Adoption Process,

Industrial Markets – Characteristics, Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New Product development, Product Life Cycle – Introduction stage, Growth stage, Maturity stage and Decline stage

Pricing – Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricing

Distribution Management – Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel

Intermediaries; Channel management decisions; Retailing and wholesaling.

Promotion mix – Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; measuring advertising effectiveness;

Personal Selling -Role and Importance of Personal selling; Steps in the selling process.

Sales Promotion – Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions.

Consumer Behavior Decision Making –Problem recognition, Information Search,

Evaluation of alternatives. Purchase decision and Post-purchase behavior,

Services–Meaning of services, unique characteristics of services, Difference between services and tangible products; Classification of services.

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